Skip to content
XTMA
Systems03 / Revenue · Operations · Intelligence

From one workflow to a connected business.

We work across three layers of the business. The capabilities underneath — websites, search, CRM, integrations, automation, AI, analytics — are the means, not the offer.

01 — RevenueWebsites / Search / Content / CRM / Follow-up / Attribution

Make it easier to win the right customer.

We build the digital and commercial infrastructure between discovery and signed order.

  • High-conversion websites
  • Commercial SEO
  • Search and content strategy
  • Landing pages
  • Lead capture
  • CRM
  • Lead qualification
  • Follow-up systems
  • Sales intelligence
  • Retargeting
  • Analytics and attribution
The objective

It isn’t traffic. It is qualified demand.

02 — OperationsERP / CRM / Automation / Integrations / AI / Internal tools

Remove the work your people shouldn’t be doing manually.

We connect the systems that keep the company moving.

  • ERP and CRM integrations
  • Workflow automation
  • Quotation systems
  • Document processing
  • Internal tools
  • Approval workflows
  • Customer onboarding
  • Order workflows
  • Reporting automation
  • AI-assisted operations
The objective

It isn’t automation for its own sake. It is less repetition, fewer errors and faster execution.

03 — IntelligenceCustomer 360 / Margins / Inventory / Forecasting / Exceptions / AI

Give management a clearer picture of the business.

We turn fragmented operational data into decision infrastructure.

  • Customer 360
  • Product profitability
  • Sales pipeline intelligence
  • Inventory intelligence
  • Margin visibility
  • Exception monitoring
  • Forecasting
  • Management dashboards
  • AI-assisted analysis
  • Decision workflows
The objective

It isn’t another dashboard. It is knowing what requires attention before it becomes expensive.

Before you replace anythingThe big idea

Build the system around the tools you already have.

Your ERP
can stay.
Your CRM
can stay.
Your WhatsApp
can stay.
Your spreadsheets
can stay where they make sense.

XTMA creates a coherent operating layer around your existing stack. Replacing working software is expensive and rarely the shortest path to the result.

The progressionStart · Fix · Scale · Intelligence

Four rungs, and you only climb when the last one earned it.

01 — Start

XTMA Launch

Available now

For businesses that need a credible digital foundation.

  • Strategic website
  • Mobile optimisation
  • Conversion architecture
  • Enquiry capture
  • WhatsApp integration
  • Analytics
  • Search fundamentals
  • Basic CRM connection
Engagement shape

One-time build, then ongoing care.

Build the foundation →
02 — Fix

XTMA Pilot

Pilot-led

For one expensive bottleneck.

We take one real workflow and redesign it.

  • Quotation generation
  • Enquiry management
  • Lead follow-up
  • Document processing
  • Reporting
  • Customer onboarding
Engagement shape

Defined scope, defined baseline, defined success metric. 4–8 weeks.

Find one workflow to fix →
03 — Scale

XTMA Systems

Phased availability

For companies whose processes have outgrown their current software stack.

We connect CRM, ERP, sales, operations, data and AI.

  • CRM
  • ERP and inventory
  • Sales workflows
  • Operations workflows
  • Connected reporting
  • Applied AI
  • Adoption and training
Engagement shape

Ongoing implementation and optimisation, against an agreed operating model.

Build the operating layer →
04 — Intelligence

XTMA Intelligence

Design-partner preview

For management teams that need a live view of the business.

Decision infrastructure, built on the data you already generate.

  • Customer 360
  • Product economics
  • Sales intelligence
  • Inventory intelligence
  • Margin intelligence
  • Exception engine
  • Forecasting
  • AI analyst
  • Executive cockpit
Engagement shape

High-touch. Starts with a bounded diagnostic; a no-go is a valid outcome.

Build the decision layer →

No prices are published. Scope and investment are agreed in a proposal written against your brief — a figure quoted before that would only ever be wrong for the business reading it. Availability is stated on each capability page.

The capability detailEight, with scope and fit on each
01

Launch

G1

Look the part. Make the sale.

A credible website or online store that makes your next customer’s first move easy.

Suits

Owner-run businesses, local services, retailers and manufacturers that need a first web presence.

Read the detail →
02

Signal

G2

Know what is working.

A stronger website, a search foundation and a clear view of where enquiries come from.

Suits

Businesses with an existing site and an owner ready to act on the numbers.

Read the detail →
03

Reach

G3

Get found. Get chosen.

Search, content, campaigns and follow-up connected around the next qualified enquiry.

Suits

Businesses with a working offer and the capacity to serve more demand.

Read the detail →
04

Catalyst

Cross-grade

Less chasing. More doing.

AI assistants for repeat work, with clear boundaries and your team in control of important decisions.

Suits

Any team with one repetitive workflow, a named owner and source data someone trusts.

Read the detail →
05

Systems

G4

One business. A clearer view.

Connect sales, finance and operations so your team can work from the same picture.

Suits

Businesses with cross-team operating complexity and someone who owns the process.

Read the detail →
06

Discovery

G5

Be part of the answer.

Make your expertise easier to find, understand and accurately describe across search and AI answers.

Suits

High-value categories with public expertise and established demand.

Read the detail →
07

ChainReaction

G6

See the impact. Then decide.

A planned intelligence platform for production, supply and the decisions that connect them.

Suits

Manufacturers whose planning changes faster than their spreadsheets.

Read the detail →
08

Lab

Lab

Software. Meet the real world.

Tablets, business devices and connected workstations, configured around the work your team needs to do.

Suits

Teams that need the physical layer specified as carefully as the software.

Read the detail →
Where to beginBy the business you run

Start with the problem, not the product.

Retail & commerce

Make the next purchase easier.

You have good products. Buyers need a clearer way to find them, buy them and get an answer after ordering.

First moveLaunch Commerce or Signal

A clear catalogue, a tested purchase journey and measurement you can read.

Next constraintReach + Catalyst

Relevant discovery, reviewable follow-up and order-status workflows.

As complexity growsSystems

A connected view of orders, stock and customer history.

First workflow
One online enquiry or order journey, from discovery through to confirmation.
What to watch
Checkout completion, qualified enquiries, response time and fulfilment exceptions.

Manufacturing & industrial

Make commitments with a clearer picture.

Quotations, material dates and dispatch promises are connected. Start with the workflow that creates the most chasing.

First moveCatalyst quotation or ageing pilot

Prepare a quote or an exception for the person who approves it.

Next constraintSystems

Connect approved sales, accounting, stock and dispatch data.

Future planning needChainReaction diagnostic

Validate one site, one module and one operational bottleneck.

First workflow
One quote-to-approval queue, or one daily dispatch exception list.
What to watch
Quote turnaround, overdue queue age, on-time dispatch and planner handling time.

Distributors & wholesale

Keep orders, stock and follow-up together.

Your team should spend less time reconstructing the status of every customer, invoice and supplier commitment.

First moveCatalyst order or vendor workflow

Prepare order-status replies, or collect supplier confirmations.

Next constraintSystems

Reconcile inventory, purchasing, customer history and ageing.

Future planning needSupply diagnostic

Assess shortages, lead times and replenishment decisions.

First workflow
One morning stock or overdue-order exception queue, with a named owner.
What to watch
Response time, reconciliation effort, stock exceptions and unresolved order age.

Professional & local services

Turn a good enquiry into a real conversation.

Whether you run a specialist consultancy, a repair business or a B2B service, responsiveness and credibility work together.

First moveLaunch or Signal

Explain the service, and make enquiries easy to submit and to measure.

Next constraintReach + Catalyst

Organise demand, qualification, booking requests and follow-up.

As the team growsSystems

A shared pipeline, work status and management reporting.

First workflow
One enquiry routed to the right person, with context and a clear next action.
What to watch
Qualified enquiry rate, time to first useful reply and follow-up completion.

Hospitality & restaurants

Make every enquiry easier to handle.

An independent stay, venue or restaurant needs clear information and reliable follow-through on the guest’s next step.

First moveLaunch or Signal

A clear presence with menus, room or venue details and enquiry paths.

Next constraintCatalyst + Reach

Reviewable guest replies, event enquiries and scoped repeat-visit activity.

As complexity growsSystems readiness review

Assess approved booking, POS or finance access before proposing connections.

First workflow
One reservation or event enquiry queue, with approved facts and a named reviewer.
What to watch
Enquiry response time, booking-enquiry conversion and unresolved guest requests.

Industry examples illustrate fit; they are not customer case studies. Product readiness, access, economics and delivery capacity are assessed before any commitment.

The next step

Find the bottleneck.

  • What is happening?
  • What should be happening?
  • What is it costing you?

We’ll determine whether there is a system worth building — and tell you if there isn’t.

Start a diagnostic +jainaarjav91@gmail.com ↗